The new style reflects a main concept of the insurance company: to be more accessible and more modern, whereas the company’s desire to be mobile and technological reflects the overall positioning of Alfa Invest in the insurance market of Uzbekistan.
The updated logo became easy to perceive, got rid of unnecessary details, while retaining the recognizable “α” sign, the front writing became more modern, and the color scheme became more saturated.
Despite the fact that insurance seems to be an unclaimed service among the residents of Uzbekistan, the insurance market shows positive dynamics, and the number of payments is growing every day, which is certainly a positive indicator that the role of insurance in the life of people and business is increasing.
Being one of the leading insurance companies for 18 years, Alfa Invest has been demonstrating the benefits of insurance as a method of risk management in everyday life.
The goal of Alfa Invest today is to convey to consumers the importance of insurance, the importance of choosing a reliable insurance company, as well as to become closer and more affordable for customers.